Strategy, Sustainability and Performance
At FarmLytics, we help rural businesses bridge the gap between long‑term strategy and day‑to‑day operations. Through robust data, environmental benchmarking and practical delivery, we support confident decision‑making, stronger performance and resilient businesses across farming, equine and diversified rural enterprises.
The full story
At FarmLytics, we believe that the future of the rural British economy lies at the intersection of innovation, sustainability, and transparent storytelling. Our mission is to empower farmers, equine businesses, diversified rural enterprises, processors, and retailers by delivering clear, actionable insight that supports both long-term strategic decision-making and day-to-day operational efficiency—driving stronger performance, resilient growth, and authentic connections with consumers.
With a unique blend of hands-on farm and equine business management experience, deep retail sector insight, and advanced expertise in carbon accounting and environmental benchmarking, we offer a holistic consultancy approach tailored to the complexities of today’s agricultural, equine, and wider rural landscape. We work across the full business spectrum—from setting long-term direction and evaluating diversification opportunities, to improving cost control, pricing, resource use, and operational performance on the ground.
We have a proven track record of integrating environmental performance with financial viability across farming, equine, and diversified rural businesses—quantifying greenhouse gas emissions, resource use, and biodiversity impacts alongside rigorous cost, margin, and efficiency analysis. By working closely with farmers, rural enterprises, supply chain partners, and policy frameworks, we bridge practical, on-the-ground realities with strategic market and regulatory demands. This enables us to benchmark performance, identify opportunities for improvement, strengthen day-to-day decision-making, and position clients to diversify, access funding, enhance market positioning, and build long-term resilience.
About Me.
I’m Rachel Gascoigne, a business professional specialising in rural supply chains and sustainable sourcing. My career has spanned consultancy, industry bodies, and retail, where I have consistently led projects that create and translate strategic ambition into practical, measurable results that can be clearly communicated to customers.
I work with agricultural and rural businesses to help turn strategy into action — making sure plans, data, and investment decisions deliver real results on the ground.
My background spans retail supply chains, levy‑funded programmes, and sustainability projects, where I’ve worked closely with farmers, processors, suppliers, and industry stakeholders. In retail, I led sourcing strategies focused on sustainability, animal welfare, and innovation, taking responsibility not just for setting direction but for ensuring it was implemented effectively across complex supply chains. That meant driving performance, strengthening supplier relationships, and embedding data‑led decision‑making to build long‑term resilience and value.
Alongside this, I have combining programme leadership with hands‑on farm engagement. By linking financial forecasting and data analysis with practical, day‑to‑day farm actions, I supported measurable improvements in productivity and animal welfare — reinforcing the importance of aligning strategic planning with operational reality.
A key part of my role is designing clear, practical reporting tools that translate environmental data into actionable insight, enabling businesses and supply chains to improve efficiency, reduce environmental impact, and make better‑informed decisions.
Through FarmLytics Consulting, I work with farmers, equine and diversified rural enterprises, processors, and retailers to improve performance at every level. My work ranges from long‑term strategic direction and investment planning through to cost control, efficiency improvements, and day‑to‑day decision‑making. The aim is always the same: to help businesses become more profitable, resilient, and sustainable over the long term.
